Feeding the Hummingbird: Structured Markup Isn't the Only Way to Talk to Google

by Cyrus Shepard
Posted by Cyrus-Shepard I used to laugh at the idea of Hummingbird optimization. In a recent poll, Moz asked nearly 300 marketers which Google updated affected their traffic the most. Penguin and Panda were first and second, followed by Hummingbird in a distant third. Unsurprising, because unlike Panda and Penguin, Hummingbird doesn't specifically combat webspam.Read the full article