How far will customers go to qualify for free shipping?

by Graham Charlton
We're well aware that free shipping can work well as a sales driver, but the extent to which shoppers will go to qualify is very interesting. Stats from a UPS study show that 58% of customers have added extra items to their shopping basket in order to qualify for free delivery. So what does this mean for retailers, and how should they approach this issue? Free shipping: the s ...Read the full article