Make buying easy: five pre-conversion strategies

by Shane Jones
Attracting consumers to your site is only the first part of your problem. Once they show up, why do you think they’ll buy what you’re selling? You’ve baited the hook and caught your audience’s attention, but if the bait’s not tied to anything your conversions sink straight to the bottom. Behavioral psychology has a lot to say about why we buy the things we buy and what the de ...Read the full article