Newsjacking The #WorldCup: Pizza, Burgers … And ‘Your Lucky Panties’?

by Martin Beck
The 2014 FIFA World Cup, which some predict will be the biggest social media sporting event of all time, had its U.S. kickoff today and it didn't disappoint. An exciting game, with a dramatic 2-1 U.S. victory over Ghana, it generated 4.9 million tweets according to Twitter's data. So how did the real-time marketers do? Surprisingly, there was less action than I had expected.Read the full article