SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI

by Jim Yu
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in the growing search results.Read the full article