SPMD SHIFT integrates Unmetric into Open Marketing Cloud

by Justin Lafferty
SHIFT, a Facebook Strategic Preferred Marketing Developer, announced Tuesday morning that it has integrated Unmetric into its Open Marketing Cloud. According to SHIFT, Unmetric’s campaign intelligence, fueled by algorithms and human insights, will provide more value for SHIFT OMC users, allowing them to analyze key social metrics and enhance paid campaigns.Read the full article