STUDY: 75 Percent Of TV Viewers Multitask, And Facebook Is The Social Network Of Choice

by David Cohen
It's no secret that the television screen no longer commands undivided attention in most households, but Facebook wanted to dig a little deeper into the viewing habits of its users, commissioning a study of more than 500 people by global market research agency Millward Brown. 75 percent of respondents liked to multitask while watching TV because it made them feel productive.Read the full article