The four Ps of mobile

by Ben Davis
How best to explain the power of mobile in 2014? What factors make for a successful mobile start-up? Here are the four Ps of mobile. Before we list the four P's, credit where it's due. I gleaned this list from Martin Mignot of Index Ventures. He was discussing mobile, along with some entrepreneurs, at an event hosted by Quartz and General Assembly at London's Tech Week.Read the full article