Twitter, Starcom MediaVest Group Research Shows That Twitter Is Helping TV Ad Campaigns

by Martin Beck
Twitter wants to be the first choice for your second-screen. And today, it released research that backs up its aspirations. The study, a product of Twitter's Social TV Lab partnership with media buying agency Starcom MediaVest Group, presents evidence that combining Twitter and TV results in strong gains in brand awareness, TV ad recall, engagement with television shows and sales lift.Read the full article