Video Series: 21 Thought Leaders Discuss the State of Marketing and PR

by Stacey Miller
What are the most important things to think about in the ever-evolving world of marketing and public relations? Well, there’s a lot, most of which I can’t cover in a single blog post – it can be overwhelming! So instead, we spent a few months filming 21 of the industry’s top luminaries to bring you the 2014 Vocus State of Marketing & PR video series, which features expert insights and tips,.Read the full article

Success is in the Data

If you're not thinking about data, it's criminal. If you're feeling pressure from a waterfall of big data in your business, take advice from these marketing and PR experts: - Take key data points and make a decision, otherwise, it's analysis-paralysis. - Even though it's "geeky scientific," it matters a great deal! - Data is a fantastic opportunity for marketers who are willing to do some sifting. Expert advice on marketing and PR data provided by: Susan Etlinger, Industry Analyst at Altimeter Group Lauren Vargas, Head of Social Media and Community at Aetna Christopher Barger, SVP of Global Digital at Porter Novelli Kerry O'Shea Gorgone, Instructional Design Manager at MarketingProfs Darrell Jursa, SVP and Partner at FleishmanHillard Andrew Grill, Global Partner, Social Business at IBM Robert Scoble, Startup Liason Officer at Rackspace Hosting Toby Bloomberg, Founder and President of Bloomberg Marketing For more resources, visit: http://www.vocus.com/resources/ and watch all of the 2014 Vocus State of Marketing and PR videos here: http://bit.ly/SyULY3


The Social Mix

Where does social media fit in the marketing mix? Well, it's just one part of your overall marketing pie. Social helps recapture how people really want to deal with companies in a personal and honest way. In social, you're facilitating conversations with people you never knew existed. But, social media doesn't automatically do wonders for a marketing plan. Learn as much as you can about social platforms and the data that they create for success! Thanks to the featured marketing and PR experts for their insights: Susan Etlinger, Industry Analyst at Altimeter Group Lauren Vargas, Head of Social Media and Community at Aetna Mark Schaefer, Author and Marketing Consultant Jessica Gioglio, Social Media Manager at Dunkin Brands Mike Street, Digital Consultant For more resources, visit: http://www.vocus.com/resources/ and watch all of the 2014 Vocus State of Marketing and PR videos here: http://bit.ly/SyULY3


Right Message. Right Channel.

Your brand story can be told in different ways, across different channels, with different mediums. Leveraging visual can be key! Paid, earned and owned media are great, but don't forget shared media as well. Be smart about where you want to be, and how your message is tailored to each platform. Jessica Gioglio, Social Media Manager at Dunkin Brands Mike Street, Digital Consultant Andrew Grill, Global Partner, Social Business at IBM Darrell Jursa, SVP and Partner at FleishmanHillard Eric Brahney, Director, Corporate Communications at Catapault Technology For more resources, visit: http://www.vocus.com/resources/ and watch all of the 2014 Vocus State of Marketing and PR videos here: http://bit.ly/SyULY3


Measuring Social Success

Measuring social media success is not a simple thing to do, depending on what your metrics are. Throw likes and followers out the window, and observe more pertinent points such as brand reputation, sentiment and the buying cycle. Make the connection between social posts and sales to demonstrate value to the c-suite. And don't get bogged down in the social terminology - translate it to the language of your executives. Joe Pulizzi, Founder of the Content Marketing Institute Andrew Grill, Global Partner, Social Business at IBM Susan Etlinger, Industry Analyst at Altimeter Group Darrell Jursa, SVP and Partner at FleishmanHillard Christopher Barger, SVP of Global Digital at Porter Novelli Nichole Kelly, CEO of SME Digital For more resources, visit: http://www.vocus.com/resources/ and watch all of the 2014 Vocus State of Marketing and PR videos here: http://bit.ly/SyULY3


Marketing & PR Intelligence

Addressing your customer pain points is never going to go out of style. To be a successful marketer, you have to be in the trenches and talk with your audience constantly to gain better marketing and PR intelligence. Understand as much as you can about your target audience, but don't rely on just demographics. "Great marketing knows so much about you, you're like friends." Darrell Jursa, SVP and Partner at FleishmanHillard Jessica Gioglio, Social Media Manager at Dunkin Brands Mike Street, Digital Consultant Susan Etlinger, Industry Analyst at Altimeter Group Jen Consalvo, COO and Co-founder of Tech Cocktail Joe Pulizzi, Founder of the Content Marketing Institute Jeremiah Owyang, Chief Catalyst and Founder of Crowd Companies Andrew Grill, Global Partner, Social Business at IBM Toby Bloomberg, Founder and President of Bloomberg Marketing Mark Schaefer, Author and Marketing Consultant For more resources, visit: http://www.vocus.com/resources/ and watch all of the 2014 Vocus State of Marketing and PR videos here: http://bit.ly/SyULY3


Cutting Through The Noise

We are marketing in an era of "infobesity." Consumers are faced with more messages across more channels than ever before. An exciting but daunting landscape, marketers need to work harder at capturing consumers in the moment. In the next six years, it's projected that the amount of information on the web will increase by 600%. Be agile, be relevant and be resourceful. Jessica Gioglio, Social Media Manager at Dunkin Brands Christopher Barger, SVP of Global Digital at Porter Novelli Mark Schaefer, Author and Marketing Consultant Wendy Harman, Director of Information Magagement and Situational Awareness at Red Cross Matthew Ricketts, President and Chief Experience Officer at Better Life Maids For more resources, visit: http://www.vocus.com/resources/ and watch all of the 2014 Vocus State of Marketing and PR videos here: http://bit.ly/SyULY3


The Digital Evolution

This is the digital evolution: In five years, consumers will evolve and release information about them that attracts brands, instead of the other way around. Make sure that your story is told, but remember that it's a two-way street: there's the teller, and the receiver. Don't have the mindset of "sell, sell, sell" - instead, "help, help, help." Jessica Gioglio, Social Media Manager at Dunkin Brands Andrew Grill, Global Partner, Social Business at IBM Lauren Vargas, Head of Social Media and Community at Aetna Mark Schaefer, Author and Marketing Consultant For more resources, visit: http://www.vocus.com/resources/ and watch all of the 2014 Vocus State of Marketing and PR videos here: http://bit.ly/SyULY3


The Future of Marketing & PR

It's difficult to determine what's coming next, but there's no need to be scared by it. Breaking down the silos won't be successful unless we come at it from a truly collaborative and innovative space. Look at issues from a customer perspective, and stop thinking about technology. Introduce human solutions first, and remember that the marketers of the future care about customers. What's the recurring theme when it comes to the future of marketing and PR? Back to basics. Christopher Barger, SVP of Global Digital at Porter Novelli Britt Farrar, Social Media Manager at CarMax Brian Solis, Principal Analyst at Altimeter Group Andrew Grill, Global Partner, Social Business at IBM Susan Etlinger, Industry Analyst at Altimeter Group Joe Pulizzi, Founder of the Content Marketing Institute Darrell Jursa, SVP and Partner at FleishmanHillard Christopher Barger, SVP of Global Digital at Porter Novelli Mark Schaefer, Author and Marketing Consultant For more resources, visit: http://www.vocus.com/resources/ and watch all of the 2014 Vocus State of Marketing and PR videos here: http://bit.ly/SyULY3