Why The Daily Mail still believes in the homepage

by Brian Morrissey
This story is part of Digiday’s coverage of the 2014 Cannes Advertising Festival. It is sponsored by MediaMath, the creator of the TerminalOne Marketing Operating System™. Astute readers of The New York Times’ report on its lagging digital innovation were struck by one telling statistic: “Only a third of our readers ever visit [the homepage].Read the full article