B2B and Social Media – How to Reach the Unreachable B2B Buyer

Business buyers are much more frequently connecting with solutions providers directly through social media, 57% more often now than in 2012, according to The 2014 B2B Buyer Behavior Survey: How content and social media are impacting the buyer journey. While the percentage of buyers who did research via social media was unchanged at 72%, it became much more common for buyers to ...Read the full article