DailyWorth’s spin on the platform approach

by Lucia Moses
Publishers are looking to native ads and the platform approach to combat falling CPMs and the need for scale. DailyWorth, a personal finance publisher for women, is combining both. DailyWorth was started as a newsletter by Amanda Steinberg in 2009 and now boasts 850,000 subscribers, which drives about half the traffic to the companion site (the rest coming from syndication partnerships).Read the full article