Do Paid Search Ads Drive Brand Awareness?

by Larry Kim
What if search advertising were able to impact not just clicks and conversions, but top-of-mind brand awareness? This was the question Google set out to answer in a just-released study with Ipsos MediaCT. In it, they found that search ads have a positive impact on top-of-mind awareness, but also on unaided brand awareness – even when the searcher doesn't click the ad.Read the full article