Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?

by Ginny Marvin
Google is touting a new study this week that concludes "Search Ads Lift Brand Awareness." What the study should be titled, though, is "The Top Search Ad Lifts Brand Awareness". This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a set of verticals including CPG and automotive.Read the full article