Facebook Ads Improve The Performance Of Paid Search Campaigns, According To New Study

by Matt Southern
Today, Facebook released the results of a study commissioned by the company that analyzes the effects of Facebook ads on paid search campaigns. The study concludes that, businesses can significantly increase the performance of their paid search campaigns while decreasing cost per acquisition by running Facebook ads in conjunction with paid search.Read the full article

Staying On Top of Your PPC Game: An Interview with David Szetela

John Rampton interviews David Szetela from FMB Media at SMX in San Jose, California.