Finding bad ads is like ‘Whac-A-Mole,’ and other publisher complaints

Ad quality is always a concern for publishers. However, it often becomes a game of “Whac-A-Mole,” as publishers try to combat bad ads. One way to do this is through ad-verification services. We asked executives at the Wall Street Journal, the Los Angeles Times, Business Insider and Complex Media for some of the big issues they encounter when it comes to ad quality and how they address them.Read the full article

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