Microsoft’s Internet Explorer Influencer Campaign Backfires: Another High-Profile Example Of Why Details Matter

by Ginny Marvin
Another case of poor marketing campaign execution is making waves this morning, with news that an agency has been soliciting paid posts on behalf of Microsoft's Internet Explorer. TechCrunch founder, Michael Arrington, posted a solicitation from advocate marketing agency, Socialchorus, to: "collaborate on a sponsored post opportunity for Internet Explorer...Read the full article