New Study Charts Influence Of Facebook Ad Spend On Paid Search Conversions

by Ginny Marvin
Following up on last year's study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released new data and a formula for determining the ideal Facebook spend required to move the needle on paid search. The study, conducted by Kenshoo and commissioned by Facebook, analyzed the paid search performance of data services company, Experian, i ...Read the full article