The rise of freemium apps

by Ben Davis
The freemium model is in the ascendancy when it comes to apps. Paid apps peaked in 2013 according to Jon Reynolds, CEO of SwiftKey. SwiftKey provides an app bringing smart prediction technology to your mobile keyboard and, indeed, has itself gone down the freemium route. The app used to cost $4 and was consistently in the paid charts, now it's free to download, with in-app purchases available.Read the full article