Analytics budgets rise, but the skills gap remains a barrier

by Graham Charlton
Budgets for digital analytics technology and consultancy servces are rising, but the pace of change has led to a skills gap in many companies. According to Econsultancy's Measurement and Analytics Report, produced in partnership with Lynchpin, 61% of companies are increasing budgets for analytics technology, up from 35% in 2013.Read the full article