How is the agency model changing? Part one

by Ben Davis
Michael Nutley’s report for 2013’s Top 100 Digital Agencies began with the assertion that “now, more than ever, the only generalisation that you can make about the way marketers and agencies are working together is that there are no generalisations to be made”. I’d go further in 2014 (see the latest Top 100 agencies report) and say that in many areas of marketing, client metho ...Read the full article