How Wimbledon is using big data to engage millions

by Amy Rodgers
With the sporting focus of the summer firmly set on the football World Cup, some may have forgotten about the imminent sporting championships on our own doorstep. In a few days’ time, Wimbledon will open its gates to the world’s best tennis stars, together with almost half a million tennis fans. The number engaging with the two week tournament digitally is set to be exponenti ...Read the full article