Infographic: Paid reach on Facebook getting more expensive

by Justin Lafferty
As page admins have known for quite a while, Facebook’s organic reach is becoming more elusive. But a study by digital marketing agency Flightpath shows that the paid reach of Facebook ads is getting increasingly expensive. Flightpath tracked the CPM of its three biggest clients, finding that paid reach has grown from roughly $3 in February to more than $10 this month.Read the full article