REPORT: Facebook’s Focus On Direct-Response Advertising, And Its Impact On Revenue

by David Cohen
How will Facebook's announcement last Thursday that it will target ads to its users based on websites they visit and applications they use impact its ad revenues going forward? Favorably, according to market researcher eMarketer. eMarketer projected that the social network's worldwide advertising revenues will jump 56.4 percent in 2014, reaching nearly $11 billion, accounting for a 7.Read the full article