Story Arcs and Split Testing: How I Raised My Email Open Rates by 272% (And You Can Too)

“You know the emails you send out from A-list Blogging? Well, I see them in my inbox, but I hardly ever read them, because I hate the style you use. It’s all so ra-ra-ra!” I sighed. Birgit is German and doesn’t cushion her blows. Not even for her best friend. But what she said next made me pump my fist! I’ll tell you about it in a moment, but let me quickly give you the back-story first.Read the full article