The 5 Course Content Curation Menu You Should Serve

by Heidi Cohen
5 Basic Content Curation Types Every Marketer Needs My father always said, “Sell the sizzle, not the steak.” It turns out that my dad didn’t coin this phrase. Elmer Wheeler, a salesman and motivational speaker did way back in the 1930s. Content curators should heed his advice. Just as luring people into your eating establishment doesn’t ensure they’ll do more than drink the wa ...Read the full article