The banner ad takes a beating in Cannes

by John Mcdermott
The beleaguered banner ad has been a whipping boy at Cannes this year, despite still being a workhorse for so many who abused it. Hating on banner ads is hardly new, but the digital media industry, including publishers that use them, made a particular point to denigrate them at Cannes this year. And the yin to the banner bashing’s yang was a love fest for native advertising, i ...Read the full article