Why the National Journal is doubling down on long-form journalism

by Lucia Moses
As most publishers have embraced the snackable content trend set by viral sites like BuzzFeed and Upworthy, the National Journal is about to double down on a counterintuitive approach: long-form. The magazine is unveiling a new look today, designed by Joe Heroun, which is meant to elevate the wonk publication with its 15,000 subscribers.Read the full article