As Simple as One, Two, Feed: Google Shopping Campaign Basics and New Update

Success with Google Shopping/PLA campaigns can be as simple as keeping up with the various Google updates. Even more so than AdWords, Google Shopping is a fairly new platform so Google is constantly tweaking it to help publishers execute their campaigns more efficiently. As my colleague Shay talked about in her most recent post (found here), switching to the new Google Shoppin ...Read the full article