B2B Buying and Social Media –Sales Enablement Really Counts

The right content at the right time is the biggest way to sway business buyers, according to The 2014 B2B Buyer Behavior Survey: How content and social media are impacting the buyer journey. The data reports that 61% of respondents favor a vendor who can touch as many issues as possible that may capture a potential buyer’s interest in a solution. Winning could be a function of sales enablement.Read the full article