Firefly: how exciting is this button?

by Ben Davis
'The Creator, if He exists, has an inordinate fondness for beetles.' But will we, the consumers, fall in love with the Firefly? Firefly is a feature of, and button on the side of, Amazon's new Fire smartphone. Simply put, the feature turns the phone's camera into a visual recognition tool (barcodes, products and the like) and the Fire microphone into an audio recognition tool (think Shazam).Read the full article