Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition

by Ginny Marvin
With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives into are product feed optimization and updates, Shopping campaign structure, bidding and mobile recommendations.Read the full article