Social Media Lessons From The Stanley Cup Champion Of Twitter

by Martin Beck
Ask Pat Donahue Jr., the man behind the Los Angeles Kings hockey team's famously snarky Twitter account, to pick a memorable tweet during his team's amazing three-year run, and you might be surprised that the example lacks bite. "At the end of the day, this is still a game and it's still hockey and it's still sports and we are all just fans of that," Donahue told Marketing La ...Read the full article

  • - 9 readers - Among professional sports teams, the social media playbook is pretty cut and dried — be enthusiastic yet conservative, engage but don't offend and it's definitely better to err ...