What Marketers Can Learn About Predictive Modeling From the US Men's Soccer Coach

For some time, digital marketers have seemed prepared to award the Ballon d'Or (which recognizes the European football player of the year) to Big Data for its purported ability to address the world's marketing challenges. The reality, however, may be quite different. Big Data may be creating a rigid view of the marketplace, which may be doing more harm than good.Read the full article

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    bleacherreport.com - The USMNT has been on fire in 2012. Though the 4-1 loss to Brazil brought the team back to earth, the 5-1 victory over Scotland was the team's fifth consecutive victory under Jurgen ...