A hat-trick of tips to succeed during this digital and social world cup

by Jon Myers
It’s hard to ignore the buzz surrounding the World Cup, and more and more marketers are being forced to take extreme action to stand out at in what is likely to be the biggest advertising opportunity of 2014. Paddy Power’s deforestation stunt is likely the most successful example so far! Despite the attention on the more traditional PR stunts around the World Cup, this is exp ...Read the full article