B2B Buying and Social Media: Search and Follow Up Matter the Most

Business buyers start researching new products or service with search, and search is the leading option by 60% of B2B buyers when the primary and secondary sources are totaled, according to The 2014 B2B Buyer Behavior Survey: How content and social media are impacting the buyer journey. Vendor websites are second, at about 44% when combining primary and secondary sources.Read the full article