eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again

by Ginny Marvin
By claiming that paid search is largely ineffective, eBay has attracted a lot of attention and buzz with media outlets repeating the findings. Anyone who isn't familiar with eBay's history of throw-it-at-the-wall-and-watch-what-happens paid search advertising strategy may be able to take the company's final release of a report that first made the rounds last year at face value.Read the full article