Four AdWords Mistakes That Drag Your CTR Down

In this article, I'm going to discuss four common mistakes marketers make that drag their AdWords clickthrough rate (CTR) down, and I'll show you how you can write ads that get 2-3 times the average CTR. We've analyzed millions of dollars in ad spend by advertisers of all sizes across all industries, and we've found that they are making these four mistakes.Read the full article