Getting Real: How brands can get the most out of corporate sponsorship

by Shafqat Islam
With Summer now here, brands need to be clear on how they can get more out of event sponsorships. Typically, brands stick to reaching consumers on the ground. At Glastonbury 2013, mobile network EE targeted throbs of sweaty music-lovers by offering them a free 3G connection, courtesy of their own Wi-Fi tractor.Read the full article