How brands, often awkwardly, got in on U.S. World Cup fever

by Brian Morrissey
We may call it soccer, but the United States appears to finally be falling for the world’s most popular sport. A feisty national team doesn’t hurt. Yesterday’s U.S.-Portugal game — OK, match — was a rollercoaster ride for fans, with an early deficit erased and then followed by a thrilling go-ahead goal, only to have a gut punch in the final minute with an equalizer by Portugal.Read the full article