How Sports Illustrated is relaunching for the mobile era

by Lucia Moses
Sports Illustrated is getting a reboot for the mobile world. A growing portion of’s online audience is coming via smartphones and tablets, and that’s expected to be over 50 percent by year’s end. But until now, the site didn’t have a responsive mobile site. In fact, until recently, the Time Inc.-owned sports brand didn’t even run its own business. SI.Read the full article