Repaving the customer journey: preparing for the future of multichannel

by Rachel Serpa
Mobile, social and the Internet of Things are transforming the trajectory of the customer journey. The straight shot from discovery to checkout no longer exists. Instead, it has been replaced by a zigzagging, interwoven path of touchpoints, screens and interactions. 90% of people move between devices to accomplish a goal (Mobify), with consumers using an average of three diff ...Read the full article

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