The symbiotic relationship between social and content

by Jay Baer
This is the eighth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). http://youtu.Read the full article

The symbiotic relationship between content and social media | Jay Baer

What's the relationship between content marketing and social media? Jay Baer explains in this short video with Cision Canada. Plus, three solid tips to write better headlines. Visit for more content marketing advice, and subscribe to the Content Marketing Explained playlist for more in this series: Jay Baer is a renowned marketing strategist, speaker and New York Times best-selling author who travels the world convincing businesspeople to make their companies more valuable by focusing on help, not hype. He is President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 30 of the Fortune 500. Learn more at