What Is Content Shock and How Can You Beat It?

by Erin Feldman
Content shock is a term coined by Mark Schaefer. He defines it as the time when the amount of content available will be greater than people’s ability to heed and absorb it. In such an economy, marketing strategies will have to change so that their corresponding tactics reach the right people and achieve the desired results. To use an analogy, content shock is what happens every Christmas.Read the full article