5 Self-Serve Solutions for Creating Location-Targeted Mobile Offers

by Stephanie Miles
The numbers don’t lie. Locally-targeted mobile ads are expected to reach $4.5 billion in the U.S. this year — an increase of $1.6 billion in the last year alone, according to BIA/Kelsey. As merchants search for creative ways to take advantage of location-targeted advertising, many are turning toward self-serve solutions for creating location-based mobile promotions.Read the full article