Basic Probability for Marketers: The Almighty P-Value

by Pete Wailes
As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind a lot of maths, and so I’ve decided to write a short series of introductory ...Read the full article