Chipotle Customers Are Smarter Than McDonald’s And Other Insights From Smartphone Data

by Greg Sterling
Where do the smartest QSR customers eat? Where do the wealthiest go? What about the youngest? These questions could previously be answered (sort of) by surveys and other expensive market research. Now, smartphones and real-world behavior provide the answers. Using a variety of information sources, including anonymous aggregated smartphone and Census data, location intelligenc ...Read the full article