‘Don’t Trick Them; Don’t Piss Them Off’: The Sponsored Content Debate Heats Up

by Jordan Teicher
When it comes to sponsored content, what counts as honesty? A large company logo placed prominently atop an article page? A “Paid Post” disclaimer? A change in font? These questions were at the forefront of the “Truth in Advertising” panel that kicked off last week’s Contently Summit. And the most crucial part of the issue may actually be what wasn’t said.Read the full article