How many web users are aware of Google's PPC ads?

by Dan Barker
Did Google make £3.768bn from users who had no idea they were being advertised to? Here's a study of 2,000 people where we try to find the answer to that question & more. You may remember two studies which found that 40% of people did not understand that Google ads were ads in 2013, and that 36% still don't understand that Google AdWords are ads in 2014.Read the full article